Tag Archives: entrepreneur

Be Desi, Buy Desi : Desi Deli

I am a great one for lauding the efforts of home chefs. No wonder Lolita Sarkar, who is a home chef turned entrepreneur, intrigues me and we decide to visit her newly opened, lil’ eatery in Bandra Reclamation, called Desi Deli.

Lolita herself, greets us warmly and patiently explains the concept behind Desi Deli. An Advertising film maker turned entrepreneur in the food space. Impressive. She has always enjoyed cooking for large numbers at home parties and strived to create something new in her dishes. With friends and family, relishing her hot dogs, Lolita began taking baby steps in this direction. A few pop ups across the city, gave her the much needed confidence and then, Desi Deli happened. A logical outcome of her passion and talent.

Wild Thing

The eatery is ordinary, just a few tables, but the menu, excites you immediately. Her interpretation of Desi Deli, delicious Indiagenous food, is appealing. The menu clearly reflects the creativity of an Advertising professional. The choice of words is unmistakable

We decide to skip the Classic desi hot dogs- Amar, Akbar and Anthony denoting, vegetarian, chicken and Pork versions. . Globe trotting desi sound more interesting.  Sonorian, Venetian, Mexican, and yes, even The Goan Desi are some of the options. These come in Vegetarian, Chicken and Pork. Grilled pineapples in a tangy lemon sauce, with peppers et al catches our fancy. Lolita agrees to making a chicken version, as we are not keen on Pork.

Lamb burg

The burger, she suggests. The Tangy Chic Burger. Seems exciting enough. Our burger arrives. The presentation is neat, not extraordinary. A bite into it, gives us a taste of a succulent, juicy chicken pieces and oodles of tangy flavours. Delicious. The freshness of the ingredients is evident. We enjoy it thoroughly.The accompanying fries, more like the Bengali aloo bhaja made of finely shredded potatoes is delectable.

The Hot Dog pales in comparison. The Killer red sauce (so reminiscent of a Goan masala) and lemony sauce do not marry well. The flavours and textures are clearly mismatched. Maybe we should have tried something else? We decide to move on.

While the quality and creative twist in both these is unquestionable, the size of the burger and hot dog, given the price, is unappealing. These are not filling enough and at Rs 275- 300, these are far from pocket-friendly.

We skip the wraps or Tamales and settle for a Ghugni Souk with Mutton, a dish which has its origins in Bengal. Can I resist that? of course not. It has a Moroccon twist to it with the cous cous. I like that. I expect ghugni with couscous, but it turns out to be the opposite. The plate is full of cous cous with a a small helping of mutton infused ghugni in the centre. But the taste makes up for my disappointment, if any. Flavoursome and comforting. The cous cous complements the ghugni. A perfect example of creativity an imagination. Filling too. The house deli fresh salad along with it is crunchy and tingles our palate. This dish gets my vote.

The Usquebaugh blend ice tea that I am sipping is too mildly flavoured and watered down. The hint of tea is not enough even to tease my taste buds. Lolita has warned me of the delicate flavours, but being from Bengal myself, I am acquainted with those. However, this one does not fit the bill.

Screwpine Aam, Begum in crepe, Modak redux, Trucker tycoon. Yes, these are the interesting names of the desserts in the menu. Being a chocolate fanatic, Trucker Tycoon is quite obviously our choice. Tawa toast oozing with chocolate and mascarpone cheese, the dessert promises. I am taken by surprise. Two tiny pieces of toast with the filling. That too not generous, given the price. Reminiscent of what mothers make at home for kids with Nutella.

Lolita personally oversees every order and chats with her guests. Her central kitchen in Khar seems well managed and her staff here too is efficient.

Conceptually, Mumbai needs a Desi Deli with robust and unique hot dogs and thus, while Lolita’s efforts and creativity deserve a pat on the back, the pricing and portion sizes definitely need to be re-looked at to make it viable for customers.

Rating: 3/5

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Convenient Online Food Service: TastyKhana.com

The frenetic pace of life in Mumbai always makes us seek short cuts. Of convenience, I mean. So when I learnt about Tastykhana, where you can order your food online and choose from a plethora of restaurants according to the cuisine you want, I was excited beyond words.

Shachin Bharadwaj’s brainchild, TastyKhana, is an online food service giving users the convenience of choosing a restaurant in their area and selecting their preferred meal items by browsing through the menus on the TastyKhana website and placing the order online for delivery to the desired location. The orders can be paid for through cash on delivery or through online payments or by accumulating the online Trinket account, the virtual wallet that is created for every customer for their payment convenience. The service is accessible through web, tablet or mobile apps for iOS, Android and Blackberry.

Shachin Bharadwaj,CEO, www.tastykhana.com

It first started its operation in Pune, by Pune based computer engineer Shachin Bharadwaj and his software engineer friend and colleague Sheldon D’souza.. In November 2011 TastyKhana signed a partnership with Delivery Hero. This partnership lead to expansions in TastyKhana operations in  Mumbai in April 2012, Bangalore in September 2012, Delhi in January 2013, Gurgaon in February 2013 and Noida, Faridabad and Ghaziabad in May/June 2013.

I enjoyed myself navigating through the website and going though menus of several restaurants. While the variety is sufficient, perhaps one can do with a few more. Bigger names maybe? I zeroed in on Indian cuisine and settled for Moti Mahal.

Shachin told me that they have catered to 200,000+ customers, which I thought was phenomenal.

I placed my order with ease and immediately received a mail on my registered id. Closer to the delivery time, I received an email confirmation and a polite call from TastyKhana, assuring me that my order would be executed on time. And on time it was. 8.25 pm my doorbell rang and my dinner from Moti Mahal had arrived.

The entire experience was convenience personified. Convenience of – choice, online payment, 24/7 ordering, advance orders, access to the entire menu to plan your meal, filtering and sorting options to identify restaurants as per your preference, avoiding typical phone ordering problems (engaged lines, unresponsive customer care, etc).

What’s more, one’s mind is at rest as one is assured of the quality of service. “Our orders are backed by our True Kare guarantees, wherein we are responsible for all your problems and you don’t have to run after restaurants for any issues,” Shachin declared with justifiable pride.

It was followed by a personal call next day to find out about my first time experience. TastyKhana is a real boon to us busy people in Mumbai. Can’t wait to order my next meal! You too could log onto TastyKhana.com and sit back and relax.