This has been a sweet week. Well, quite literally. Chocolates galore for me. No, unfortunately relatives did not come visiting and bring me chocolates. It was work that took me closer to chocolates and am not complaining.
Mondelez India Foods Pvt Limited, launched Cadbury Dairy Milk Marvellous Creations just ahead of the festive season. The entire launch event was in tandem with the spirit of this product- fun and playful.
Available in two flavours, Jelly Popping Candy and Cookie Nut Crunch, kids are going to love it, as are adults like me. It is every chocolate lover’s delight. The packaging is so alluring that it compels you to pick up one. Irresistible.
It is quite different from the previous Cadbury Dairy Milk range, I assure you. With a quirky looking block and curiously shaped pieces of varying sizes made specifically for sharing, this chocolate spells a lot of fun for families and friends. The rounded pieces roll off the roof of your mouth, the chocolate melting away to leave the key ingredients to explode, as the contrasting sensations play off. The jelly beanies, gems and popping candy all infused in delightfully shaped bar, is what sets it apart.
Prashant Peres, Director – Marketing (Chocolates), Mondelez India, told me “We are delighted to introduce global innovation like Cadbury Dairy Milk Marvellous Creations in India. Indian consumers now demand unique formats and eat experiences and given our global leadership in chocolate, we are well positioned to identify and bring some of our world leading brands to India. Our objective is to bring fun and excitement into the way Indians enjoy their favorite chocolate. The product combines exciting inclusions like gems, jelly and popping candy in an indulgent bar of milk chocolate that literally explodes in your mouth with every unpredictably delicious bite.”
As if I had not gorged enough on the Marvellous Creations, that Barry Callebaut Group, the world’s leading manufacturer of high quality chocolate and cocoa products, decided to indulge me further.
It was the opening of their new, relocated Callebaut CHOCOLATE ACADEMY Center office in Andheri East, Mumbai.