JIWA : The Taste of Life

I am a huge fan of Rotis. Attribute it to my North Indian genes. So am always on the lookout for healthy, nutritious varieties of atta.  add to that my experimental nature. So naturally, the launch of JIWA atta spelt good news for me. The varieties of atta apart, I was intrigued by the different processes they use prior to the milling of the grains. What’s more, fortified with minerals and vitamins these range of attas are full of herbs, dehydrated vegetables catering to the nutritional needs of various sections. Basically, JIWA multi-food attas are a blend of multiple grains, dals and pulses, some natural dried vegetables & herbs, edible seeds and some other super foods.

Excited at the prospect of sampling rotis made with these attas, I stepped into Jiwa Cafe at Bandra, a suburb in Mumbai. Over a candid conversation with young entrepreneur Raghav Gupta,  I experienced the goodness of JIWA atta. Multi-grain, Slimming, Diabetic, Women special, youth plus atta  were on offer. The in-house Roti Master made me a slimming atta roti wrap with exotic veggies in balsamic. I opted for hummus as my sauce. Voila! I had a delicious wrap to bite into. The plain rotis made from multi grain atta and makki ka ata were equally a delight. Soft, tasty and wholesome. There is nothing to beat a piping hot roti. I can enjoy it sans any accompaniment. Other options were Butter Beans & Feta,  Tandoori Bhindi Aloo, Paneer Shazlik, Char grilled Fruits and Tofu Paprika. For sauces, too there was something to suit every palate – Mexican salsa, Greek yogurt, Hummus, Asian Wasabi, Desi Chutney, Nutty Peanut or a Pesto. The drinks need to be improved perhaps. Limited choice and quite diluted which rob it of the flavour completely.

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The cafe of course is simple and is there merely to encourage people to eat healthy rotis made with good quality nutritious atta. The cafe also sells the range of attas in smart looking packs of half and one kg. It is also available at various other stores in the city and many more are being added soon.

If JIWA lives up to its promise and continues to deliver the various attas for wellness, daily nutrition, health plus and so on, people in Mumbai are soon going to be healthy. Perhaps youngsters will give up junk food and maida rolls and frankies and take to these healthy rotis which are packed with nutrition.  We need more people like Raghav to be committed to helping people eat healthy and lead a healthier lifestyle. Way to go Raghav. I am going to spread the word. Are you?


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